1. Coca-Cola and PepsiCo can hope to have a competitive advantage in premium
bottled water because consumers’ thirst for bottled water is growing. Both of
these companies can be competitive with each other because they know how to
successfully market beverages. According to the article, “Coca-Cola and Pepsi
are depending on ‘the marketing trick of the century to save the business’”, “In
2016, Pepsi is debuting new sparkling Aquafina flavored waters. The drinks will
be the “official hydration sponsor of New York Fashion Week” this spring, a glitzy
title that continues the elevation of the most basic beverage. At the same time,
Coca-Cola is rolling out sparkling Smartwater, with actress Jennifer Aniston as
the spokesperson.” Both of these companies have found their own ways to
promote their bottled water and compete with each other.
2. I think that LIFEWTR will be a success. PepsiCo is already finding success with
