SPREE WIRELESS
Table Consumer Report
Page 1
Overview
About 20 years ago, Apple introduced the iPad, and other device makers swiftly brought their tablets to
market. Tablet sales peaked in 2013 then declined a full 15 percent from 2015 to 2016. Today, sales of 2-
in-1 devices (tablets that connect to a physical keyboard) are strong, though not as robust as sales of
mobile phones. Tablet sales are holding steady, as they have been since mid-2017, though they
command only about 4 percent of the current worldwide market share.
Considering this data, should Spree Wireless continue selling tablets? If so, how should we market
them? Who are the most likely customers? How do these customers want to use their tablets?
Evaluating Tablets
In general, consumers are no longer enthusiastic about tablets. People once preferred tablets for
