Imagine a streaming service where you could listen to anything, anywhere in the world.
Imagine a streaming service that you can download on any device or platform. This is no
fantasy, this is spotify. Here at spotify, we like to consider ourselves “The Soundtrack To
Your Life”. With our integrated streaming services we offer an expansive catalog of
million of songs that can be accessed anywhere in the world. Now that you a bit about us,
let’s get into the details.
Our mission at spotify is very simple; ‘Millions of tracks, any time you like. Just search for
it in Spotify, then play it. Just help yourself to whatever you want, whenever you want it.
“We seek to benefit both the listener and artist. The artists who put their catalogs on our
service receive royalty payments based off of streaming numbers. The listener gains access
to millions of songs, albums, playlists and performances for free. We seek to create a
culture of “music moments” in hope that Spotify will becomes the soundtrack to our
listeners’ everyday lives. Now that you know a bit about us, what really sets us apart?
Nowadays there are a plethora of streaming sites and services to choose from. Spotify is
unlike anything currently offered on the market. With the initial service, we offer
“subscribers” to sign up free of charge and instantly gain access to millions of songs and
content while online/connected to the internet. Additionally, we offer a premium
subscription service that allows listeners to download playlists and songs to listen to at any
time- off, or online. This heightens the listener’s experiences greatly and allows even more
flexibility for listening. We offer our premium service at a base rate of ten dollars a month
and run promotions for students and first time listeners that even includes a six month trial
completely free of charge. We are confident that listeners will gravitate to our unique
service for their music needs. Additionally, we offer our exclusive “Spotify Sessions”;
intimate and in house performances done by hit artists. These “sessions” are also available
to stream and are completely original to Spotify. Our marketing campaigns are done
through social media, audio ads as well as print. We seek to target the high school to
college demographic as they often seeking music for social events, studying and easy
listening. Spotify seeks to offer a unique and completely indigenous listening experience to
our subscribers.
Strengths
• One of the top music streaming sites
