SPECIAL NATURE OF SPORT MARKETING

subject Type Homework Help
subject Pages 9
subject Words 500
subject School university of mississippi
subject Course 311

Unlock document.

This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
SPECIAL NATURE OF SPORT MARKETING
CHAPTER 1
“Does MARKETING mean as selling and advertising
for the single transaction?”
What is our products in sport management?
Sport games,
Sporting goods (merchandise),
Sport programs,
Facility,
etc.
What is Marketing?
Seomgyun Lee
What is Marketing?
“the contemporary MARKETING is defined as a
social and managerial process by which individuals
and groups obtain what they need and want
through creating and exchanging products and
value with others” (Kotler & Armstrong, 2011, p. 5).
Seomgyun Lee
page-pf4
Key Ingredients of a Successful Sport Branding Effort
Stickiness of an idea
-> How does brand capture fans’ imagination?
Reach of brand
-> How far does influence of brand extend?
Social identity
-> Do different segments of the population relate to the brand in a
page-pf5
page-pf6
page-pf7
page-pf8
page-pf9
page-pfa
page-pfb
page-pfc
page-pfd

Trusted by Thousands of
Students

Here are what students say about us.

Copyright ©2022 All rights reserved. | CoursePaper is not sponsored or endorsed by any college or university.