SPECIAL NATURE OF SPORT MARKETING

Document Type
Essay
Pages
9 pages
Word Count
493 words
School
university of mississipp
Course Code
311
SPECIAL NATURE OF SPORT MARKETING
CHAPTER 1
“Does MARKETING mean as selling and advertising
for the single transaction?”
What is our products in sport management?
Sport games,
Sporting goods (merchandise),
Sport programs,
Facility,
etc.
What is Marketing?
Seomgyun Lee
What is Marketing?
“the contemporary MARKETING is defined as a
social and managerial process by which individuals
and groups obtain what they need and want
through creating and exchanging products and
value with others” (Kotler & Armstrong, 2011, p. 5).
Seomgyun Lee
Key Ingredients of a Successful Sport Branding Effort
Stickiness of an idea
-> How does brand capture fans’ imagination?
Reach of brand
-> How far does influence of brand extend?
Social identity
-> Do different segments of the population relate to the brand in a
personal way?

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