Analysis of the Case
1) To what do you attribute the success of Southwest Airlines? (100–200 words)
2) How significant is the 10–15 minutes turnaround time of Southwest’s aircraft in terms
of savings in investment and aircraft utilization compared to competitors? (100–200
words)
3) What challenges is Southwest facing in the future, and how should they meet those
challenges? (100–200 words)
4) What should their business and operations strategy be for the future? (100–200 words)
5) Has Gary Kelly, the new Southwest CEO since 2004, been able to maintain the
profitability of Southwest Airlines while insuring the continuation of their unique culture?
Visit www.southwest.com for information that may be helpful in answering this question.
(100–200 words)
Answer:
1) To what do you attribute the success of Southwest Airlines? (100–200 words)
Southwest airline Co is a major airline and also the world’s largest low-cost carrier. Its
success can be attributed to many factors that make the company appear unique in its
offering services to its customers. The southwest airline management has hired about
50,000 employees who help company in its daily operations. Connectively, the company’s
employees are dedicated with the optimum goal of ensuring highest quality of customer
service which is delivered with a sense of friendliness, warmth and company spirit. Due to
the venture, customers are assured of safety and hence fostering a healthy relationships
between the company and its customers. Additionally, the company serves more than 90
destinations throughout the United States, Caribbean and Mexico where it operates about
3,800 flights; it also offers low fares with the best services making it more successful
