Running head: SOUTHWEST AIRLINE
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Southwest Airline
Lena Kaster
November 21, 2021
University of Charleston
Dr. Ferris
SOUTHWEST AIRLINE
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Introduction
The Case study deals with the Southwest Airline in 2016 and their culture, values and
operating practices. Based on complains of businessmen Rolling King started developing a
low-cost airline which should fly between Houston, Dallas and San Antiono. At that time,
Airlines where known for delays which made traveling harder, the company ‘Southwest
Airline’ used that market niche and won while everyone else lost costumers. Since 1973
Southwest Airline has a very consistent profitability and could established a strong market
position in the airline industry. The company followed a business strategy that offered lowest
charges to get all their costumers from one destination to another- on time. Furthermore,
Southwest Airlines had an executive team that thought and worked independently and did not
follow institutional practices. However, the Company does faces a range of problems and is
exposed to certain threats just like language barriers or international laws.
