Name: Andreas Wisbacher
Social Media Marketing Audit
(aka Case Study)
Name of Company: Lowes
Title of Campaign: Flipside
Description of Products/Services: Home Improvement
Briefly explain the marketing challenges or objectives that this company faced before implementing
their social media strategy.
The objective was to find a new and surprising way to continue the home improvement dialogue on
Instagram.
Who was/are the target market(s) of this campaign?
Homeowners
What was the key message the campaign was designed to communicate?
How important it is to make timely home improvements, and the downside of neglecting yoru home.
