Unlock access to all the studying documents.
View Full Document
Question 1:
Usage of social media and other digital marketing tools have increased over the
period of time as we move towards the more digitalized era. These days customers
do not want to go through the hassle of driving all the way to the mart get their
groceries, a lot of businesses are catering this need of customers by providing
whatever they need at their doorstep. As an example, let’s see Amazon, it has
different business unit’s brand to offer to the customers.
Different strategies that businesses use these days include:
Social Media Marketing – You can put up your product on any social media and