Nama: Andika Widianto
NIM: 023001901002
KU-A
Digital Business
Business Model Analysis Task
1. Pinterest
Pinterest, a site that still sticks to its original purpose of “pinning interests” is a customized
collection of themed “boards.” Pinterest boards can be created under such topics as “home
decor,” “wedding ideas,” or “cute animals” and is essentially a place for people to house various
photos grouped by category. It’s a great website to use for event planning, design inspiration,
shopping, or recipe collecting. Pinterest boards can also be “followed” so it’s easy to keep up
with people who have similar interests as you. Although some businesses do use Pinterest for
advertising, the primary “pinners” are still people looking for a place to store their online
collections.
Advantage:
1. It is very easy to drive traffic from Pinterest to external sites.
This is because of the unique design that Pinterest offers. Every image that you place on a
pinboard is automatically hyperlinked to its original source. If you want to experiment with new
landing pages or promote something specific, you can test it out pretty easily. Because of this
design, the referral traffic that comes from Pinterest exceeds that which comes from sites like
YouTube or even Twitter.
2. Followers aren’t force to follow everything you do.
Many people today want information that is specifically valuable to them. If you’re following an
account on a different platform, there will undoubtedly be content which is not of interest. On
Pinterest, followers can follow individual boards on your account so they can receive only the
information updates that they find to be valuable.
3. Information on Pinterest is very easy to share.
Embedding images from Pinterest onto an external site is very easy. This allows you to refer
traffic from your site to Pinterest, creating a circle of interest. For Pinterest followers, they can
pin your content to their boards to share content they found to be interesting. Not only does
this allow them to access your content on their time, but it also increases your brand’s exposure
to those who are following that person’s boards.
4. Comments are optional on Pinterest.
The goal of Pinterest is to make information be as useful as possible. People can choose to just
follow boards if they want. They can choose to just repin images if that is their preference. This
platform doesn’t offer the same hidden pressures to comment on content just to stay engaged
with a certain brand. It also means you won’t have to worry about the platform hiding content
from your followers if they haven’t liked or commented on something in awhile.
5. All of the boards on Pinterest are public boards.
Your content isn’t automatically excluded from people just because they don’t follow the board
where it was pinned. Pinterest users are able to access any image that has been pinned
anywhere on the network at any time. This makes it a lot easier for brands to connect with new
prospects because people who want what you have can find you. As long as you can prove your
niche expertise when you’re found, Pinterest for Business makes it very easy to expand your
reach.
Limitation:
1. The traffic on Pinterest is attractive to a very specific audience.
Although the Pinterest demographics have been slowly equalizing, the majority of users are still
women who are under the age of 45. Broad traffic is a possibility on this platform, but not as
likely as it would be on a different social media platform. If you want an easy way to reach
women, however, 4 out of 5 Pinterest users may just be interested in the content that you are
pinning to your boards.
2. The images you use must be very specific.
The images that get pinned to the boards on Pinterest must meet certain quality rules. There are
also size requirements which must be met. You can use tools and apps to automatically resize
