Social media are web-based communication channels and tools that enable
people to interact with each other by creating online communities where they
can share information, Ideas, messages, and other content, including images,
audio, and video.
A social networking platform creates an online community of Internet users
that enables members to break down barriers created by time. distance, and
cultural differences, such a site allows people to interact with others online by
sharing opinions, insights, information, interests, and experiences.
The number of Internet users worldwide is approaching 4 billion or roughly half
the population.
Many organizations employ social networking platforms to advertise, identify
and access Job candidates, improve customer service, and sell products and
services.
An increasing number of business-oriented social networking platforms are
designed to encourage and support relationships with consumers, clients,
potential employees, suppliers, and business partners around the world.
Social media marketing involves the use of social networks to communicate
