Question 1:
Usage of social media and other digital marketing tools have increased over the period as
we move towards the more digitalized era. These days customers do not want to go through the
hassle of driving all the way to the mart get their groceries, a lot of businesses are catering this
need of customers by providing whatever they need at their doorstep. As an example, let’s see
Amazon, it has different business unit’s brand to offer to the customers.
Different strategies that businesses use these days include:
Social Media Marketing – You can put up your product on any social media and interact with
customer directly and sale it. There are four zones of social media marketing. 1. Community, 2.
Publishing, 3. Entertainment, 4. Commerce. (Tuten, T. L. (2020). Social media marketing. SAGE
Publications Limited.)
