1. There are three advantages of using social media management applications and software
like Hootsuite in managing our social media campaigns. Firstly, it can access a variety of social
media platforms. The main benefit of utilizing Hootsuite is that it links to more social networks
than any other similar program we have used. Hootsuite integrates with well-known social media
platforms such as Facebook, Instagram, and Twitter. (Chaney, 2014).
Secondly, the Hootlet plug-in makes it simple to share information. This unique
Hootsuite add-on utility sits atop our browser toolbar for quick access. We can just click the
Hootlet button when we come across anything on the internet that we like to share with the rest
of the globe. The software uses Ow.ly to shorten the URL and adds a tiny chunk of the site’s
significant content into our social networking message. (Aspire Internet Design, n.d).
Thirdly, it can efficiently manage customer service on social media. One of the reasons
