Ottomanelli 1
James Ottomanelli
Navid Asgari
The Ground Floor
17 October 2017
Social Innovation
Build the best product, cause no unnecessary harm, use business to inspire and implement
solutions to the environmental crisis. This is the mission statement for Patagonia, an outdoor
private, for-profit company based in Ventura, California founded by Yvon Chouinard in 1973.
Ever since its start, Patagonia has been an advocate for social innovation, and succeeds in
exemplifying practically all the criteria. Patagonia’s social innovation policy is clearly put in its
