Sepideh Bagherinovir
Professor Richard Henry
MRK 108 – NNN
March 31, 2017
Smarties Assignment
Smarties for baby boomers. Having ideas for a new product is never easy. However, there are a
number of resources that can help the marketing people to have a better understanding of their
target markets and have a product which suits their target markets. A new product idea of
Smarties for baby boomers requires good knowledge of their characteristics, insight and lifestyle.
Everybody is aware of low sugar, low calories, and no cholesterol as essential factors that are
