Silver Ships Strategy in the Military and Workboat Industry
There are key elements that Silver Ships are pursuing as part of their strategy. Usually
companies can use either of the following strategies: an overall low cost provider strategy,
broad differentiation, focused low cost, focused differentiation, or the best cost provider
strategy. Silver Ships has had many growth opportunities that will assist the company to
grow beyond its initial stage in Alabama. Mike McCarty has adhered to by fulfilling the
focused differentiation by creating the highest quality and performance as possible. He
also makes his employees a high priority to ensure the high quality and performance of his
products. There were some steps that allowed the growth is Research and Development,
technology of aluminum and product design. Silver Ships has taken proactive steps to
ensure to out-compete rivals involving: great quality, wider selection, and lower prices
through improved product design of non-corrosive boats.
Silver Ships has been dealing with competitive pressures since they work in the aluminum
and workboat segment of the market. There are a number of pressures involving labor
resources, material resources, and location situations that are interesting in Silver Ships
growth. Their labor forces are being shared with Northrup Grumman, General Dynamics,
and military in the same industry. Each of these companies also
focuses on high quality and attention to details as militarys call to orders usually are. There
are usually five forces that you have to analyze that usually companies face. There is a
very low threat of new entrants since there are high startup costs and this is a capital
