Jeff Kalczynski
10/16/2018
Capstone LAW 3200
Honesty is a very important part of the business and business leaders need to make sure
that that is the main goal that they need to live by. Honesty in your company will mean the
success or the failure of your company. One of the main reasons leaders of businesses are not
honest with their customers is to make money by making them buy their products by selling
them false information. Two things companies do to cheat people is by fraud and having bad
ethics. This helps the company increase their sales and profitability, but that is the wrong way of
doing business. If the consumer finds out that this happened they will never go back to your
company again. The consumer will find out some way and with social media many people will
know what you did and could really hurt your business. Being dishonest as a company only
works in the short-term. When a company is dishonest it will not help only make your company
have a bad name and hurt sales.
Most businesses think that when things are going wrong they should keep their customers
in the dark because they are afraid they are going to leave and never come back. That is not true
because customers like honesty and when you are honest with them they will stick it out with
you. According to Sam Briones, he says “5 excellent reasons why you should continue to stay
honest with your customers. 1. Honesty creates trust. 2. Word of your honesty is bound to
get around. 3. Honesty kills impatience and breeds understanding. 4. Honesty creates
willingness to provide feedback. 5. Honesty creates an all around positive working
environment.”(Briones, 2018) Honesty creates trust because when you are straightforward with
the customer it builds a trust with them. “The rapport that you establish with your customers in
this instance will do well to secure future relationships.”(Briones, 2018) When you are honest
with your customers they will spread the word that you are an honest company and that is free
advertisement. “When you have an honest experience with your customer, it becomes
meaningful for them too. Naturally, they will tell their friends and family about it.”(Briones,
2018) Honesty will help your customers from being impatient and they will understand why
things are not going right. When you are honest with your customers and not keeping them in
the dark of why things are going bad they will have a better understanding and will be able to
work with you more. When you as a company are honest with a customer they will give you
their honest opinion back to you. When you get this honest feedback you will be able to serve
your customers better. When you as a leader of your business are honest with your customers
