Running head: SHE GO TAXI 1
Project – Principles of Finance
Fredrik Liljenberg
BUS200
4:30PM-6.00PM Mon/Wen
ASA Miami
SHE GO TAXI 2
1. Business Description
This business is called; She Go Taxi (SGT). This business is a safer way of getting taxi rides
for woman of all ages since woman generally feel unsafe when they meet a male stranger. The
requirements would be to download the SGT app and make a profile of yourself. The member
will request a ride through the app from its position and it will at the same time see a profile of
the driver that will pick up the passenger/s to ensure that the driver is female. The user will be
able to see the selected way the GPS and driver use but also have option to stop if the user
demands. The app will also include a site where users of SGT and drivers of SGT can share
stories on what can be improved. What SGT will accomplish is that if focusing on safety and
reliability between drivers and customers so it is easier to create a customer relationships.
