MRK2210
VISUAL LITERACY FOR MARKETERS
1. INTRODUCTION
Marketing Mix consists of the tools that are available to marketers to conduct their marketing strategy to
obtain their marketing/organisational objectives.
– The 7P’s: Price, promotion, people, place, product, process, and physical environment.
Different aspects of Visual Literacy (Paul Messaris – Image Mind and Reality):
– Visual literacy as a prerequisite for the comprehension of visual media;
– General cognitive consequences of visual literacy;