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Services Marketing
Project Topics
1. Select three different companies in financial service industry and use the integrated gap model
of service quality as a framework to identify the gaps. Recommend suitable strategies to address
these gaps.
2. Select three different companies in healthcare service industry and use the integrated gap model
of service quality as a framework to identify the gaps. Recommend suitable strategies to address
these gaps.
3. Select three different companies in hospitality service industry and use the integrated gap model
of service quality as a framework to identify the gaps. Recommend suitable strategies to address
these gaps.
4. Select three different companies in any service industry (except financial, healthcare and
hospitality) and use the integrated gap model of service quality as a framework to identify the
gaps. Recommend suitable strategies to address these gaps.
5. Think of a new service you would like to develop if you were an entrepreneur. Develop a
service plan and service blueprint. Compare and contrast the service blueprint with one of the
similar existing service organization.
6. Explore two highly successful business models that are based on innovative service pricing
strategies, and identify two business models that failed due to major issues in their pricing
strategy. Compare and contrast their strategies. What general lessons can you learn from your
analysis.
7. Describe and evaluate recent communication strategy efforts made by service organizations in
connection to :1. launching a new offering 2. Opening a new facility 3. Promoting an expansion
