BUS 335 Assignment 4: Optimizing your business website for organic search
Due: March 16, 2018 at 11:30AM on BB, 50 points.
Your website should be completed and revised per feedback provided to complete this
exercise. Please include the link to your website when uploading Word Document to BB.
Format: MS Word
Tip: Review Week 4 Slides and pay particular attention to Slides 18, 22, 24 and the MMC
sample analysis case from class.
Part 1: Website Structure and Keywords (30 points)
A. Analyze your website, then list out and label:
• Home Page
• Category Page(s)
• Sub Category and/or Product Page(s)
B. Perform Keyword Research for the pages listed above.
For keyword research:
o Next, log into Google Adwords, choose: Spanner icon →Keyword Planner → Find new
keywords and get search volume → Search for new keywords using phrase, website
or category
o Using the Keywords planner information, develop a list of 3 keywords/keyword
phrases for each of your web pages. Be sure to map the keywords to the page!