Ying-Chu Chen
ISFP
We form a group as six peoples at first and take a long time to determine Nespresso and
NIVEA FOR MEN will be our research brand. Based on the secondary research, we finally
decide to do NIVEA FOR MEN that the research objective is more interesting and clearly.
When we done the secondary research and start to find out the unanswered question, we
put a lot of effort to exchange our point of view and come out the most important two. The
most difficult part is to make our question that can suit for the issue that we are going to
solve. Owing to the member are come from different country sometime we face a situation
that we cannot explain our thinking in a clear way so we took a long time to understand all
of the member’s feeling and idea. It’s really tough but I learn a lot in this part. It is a very
precious experience to me. Because my English ability is quite poor, I am afraid that I
cannot contribute my idea. Fortunately, we cooperate in a very good way. As we complete
the question following is the focus group, which I think is the most interesting part that can
understand those participants view. It’s such a challenge for me to be a moderator. I am
very glad that I overcome my fear and perfectly have a good result that can imply into the
consumer behavior theory. The final step is to analyze and connects with five models. I am
in charged of the Decision-Making Process and learn a very good lesson when I doing lots
of research and try to put them together. At last when I straighten the whole report, I feel
that I am so lucky to be with my team member.