Self-Development Group, Module 3 Business Brief, MKTG 721, Professor Stapleton, October 17,
2021
To: Professor Bruce Stapleton
Franklin University
From: Self-Development Group: Shantel Bradley, Naomi Koehler, Jhenfher Martin, Janee
Minneyfield
Subject: Module 3 Business Brief
Date: 10/17/2021
Module 3 Business Brief
The Athlete’s Mark is a pre-workout nutrient patch that will help athletes, specifically
professional football players in the NFL, to better prepare for workouts and games. The pre–
workout nutrients will be more quickly absorbed, and its effects will be felt faster than
traditional pre-workout powders or bars.
Brand Strategy
The team is positioning the Athlete’s Mark patch to appeal to athletes in all professional sports
segments, but especially those in the National Football League (NFL). The patch will be their
must-have pre-workout solution. Today’s professional athlete plays hard, but they work even
harder to keep their bodies and minds performance ready for every matchup. Just as necessary
