Members:
Alcazar, Precious
Bernabe, Criselyne
De Asas, Hans
Lim, Leonard
Madulin, Dave
Relles, Jhoren
Tuazon, Andrei
I. Background of the Study
The dessert industry has been predominant in the Philippines considering the
tropical weather that the country encounters. According to Gideon Lasco — a journalist
for Philippine Inquirer, this heritage of sugar production hints at why Filipinos use sugar
in everything: As historian John Larkin wrote, sugar manufacturers expanded the
domestic market “by exciting the Filipino taste for their product” through ad campaigns
and free packets of sugar. Filipinos are widely known from having a sweet tooth, thus,
businessmen are incorporating sweet delicacies like ice cream in the Philippines for the
reason that it is very marketable.
According to Unilever, Selecta is the Philippines’ number one ice cream brand.
The company’s humble beginnings can be traced to the Arce family’s ice cream parlor
in Manila in 1948. Its ice cream was well-known for its creaminess, authentic flavors,
