Segmentation:
• Demographic: Our targeted customers are those whose age are above 18 years and earn more
than 50,000 BDT. People who are college/ university students of affluent families, service holders,
university faculties, full time employees, housewives, entrepreneurs also fall under this category.
• Geographical: Our prime target is to sell our products in Dhaka as it is easy to promote and sell
our products. Right now, we are trying to launch our products on Dhaka’s populated areas like
Gulshan, Banani, Dhanmondi, Mirpur and in future we have plans to sell our products in other
areas and outside Dhaka within a couple of years. We might also expand internationally.
• Psychographic: We will target those customers who have positive attitude towards new
technologies, follow a lavish/ high-profile lifestyle, common beliefs, willingness to trial new
products, who are concerned about cats,
• Socio-economic segmentation: People who belong to A (Upper Class), A– (Upper Middle
Class), B+ (Middle Class) will be targeted. The reason we are not targeting socio economic group
B- (Lower Middle Class) because our price is high it will be tough to sell our product in the
segment.