Website: https://therevealer.org/special-issue-religion-and-fashion/
Published: September 3, 2020
Dear Revealer readers,
Five years ago, in July 2015, Fortune magazine declared in a headline that Muslim women were
the “next big untapped fashion market.” To the apparent surprise of Fortune’s audience, Muslims
spend billions on clothing each year. Multinational retail corporations quickly took note. H&M
produced an advertising campaign that featured a veiled Muslim woman. Zara and Tommy
Hilfiger introduced “modest” clothing lines to target Muslim shoppers. While this was new
terrain for these corporate retailers, Muslim-owned clothing companies like Haute Hijab and
viral-video producers like the Mipsterz (a play on the term “Muslim Hipsters”) had been
promoting cutting-edge fashion for years. And Muslims on social media had been creating and
sharing fashion-forward styles long before Fortune took note. Indeed, for anyone paying
attention, the merger of religion and fashion was hardly a new trend.
Whether it is the proliferation of cross necklaces for Christians, hand-woven saris for Hindu
women, fur hats for Hasidic men, or brightly-colored silk veils for Muslim women, clothing
matters greatly in many religious communities. For this reason, I am pleased to bring you the
Revealer’s special issue on religion and fashion.
Far from superfluous, fashion reveals much about people and society. Clothing can provide
insights into socioeconomic issues, gender expectations, racial politics of respectability, and
people’s religious beliefs. For many of us, our clothing choices are circumscribed and policed by
employers, family, and strangers. This is one reason why transgender women face heightened