Running Head: FACEBOOK ADVERTISEMENTS ON BUSINESS GROWTH 1
The Effects of Facebook Advertisements on Business Growth
Laney Grant
University of Mary Hardin-Baylor
Author Note:
This paper was presented by Laney Grant to Jean Suvatjis, Ph.D., BMKT 3331.01 Marketing
Research, Fall 2020, in partial fulfillment as Secondary Data/Literature Review for the course.
FACEBOOK ADVERTISMENTS ON BUSINESS GROWTH 2
Effects of Facebook Advertisements on Business Growth
Introduction
Online advertisements have become more popular throughout the years. We have seen
marketing ads grow from newspapers, billboards, radio, television, emails, and now specifically
through social media. Throughout different studies, we can see how there’s a large amount of
research on Facebook advertisements and the effects on buying behavior and business growth.
Marketers are doing more investigating on the trends on social networking sites to see where the
benefits and downfalls are on the business and consumers. We are going to look at the positives
of Facebook advertisements and the main concepts that surround the topic, while also looking at
the opposing view of how consumers feel towards the ads. The main question of research that
