Running head: Score S-U-C-C-E-S-S 1
Deliberate Communication
Score S-U-C-C-E-S-S
Deliberate Communication
Sibaria F. Taylor
American Business and Technology University
Author Note
Case Study Analysis conducted by Sibaria Taylor, College of Business, American
Business and Technology University.
Sibaria Taylor is a now enrolled as a graduate student in the program Master of Business
Administration – Project and Operations Management Concentration ( MBA–POM).
This paper is referenced as a private American Psychological Association (APA) case
study analysis for Essentials of Accounting Course G1-2018.
Correspondence concerning this paper should be addressed to Sibaria Taylor, currently
enrolled as a Graduate Student, American Business and Technology; Email:
Sibaria.taylor@students.abtu.edu.
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Deliberate Communication
Abstract
“S-U-C-C-E-S-S that’s the Way We Spell Success!” A mantra I affirmed at an early age,
as my Kentucky Elementary School Principal would have students chant this during the school’s
daily assemblies before scurrying to the first class of the day. It was a deliberate attempt to instill
measurable objectives and end state, be it, short-term for the day, or long-term graduation and
future life. This same mantra I’ve deliberately used throughout my diverse careers and I would
attest could be applied to this study. The Case 13-1 Ethics and professional conduct in business
and success stories on the Balanced Scorecard site
(http://balancedscorecard.org/Resources/About-the-Balanced-Scorecard) will show how
applying deliberate measurable objectives and clear transparent intentions will lead a business to
Success.
This study will first analysis Case 13-1 Ethics and Professional Conduct in Business.
Secondly, this study will look at the U.S. Army Medical Department’s full-integration to using
the balanced scorecard and analyze key elements that led to the organization’s success.
The overall endstate of this study is to get a measurable grade A, earn my MBA degree and to
further prove deliberate communication is vital to business success. Just a my Elementary
Principal deliberately communicated to her audience the measurable objectives and goal of
S-U-C-C-E-S-S, she in return listened to Our feedback, repeating the mantra. She acted as a
responsible leader to ensure we received and understood the plan and end state. Moreover, we
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Deliberate Communication
were all committed as we repeated that mantra together that S-U-C-C-E-S-S was a current and
future attainable standard!
Keywords:
Budget, Budget performance report, Budgetary slack, Capital expenditures budget,
Cash budget, Continuous budgeting, Controllable variance, Cost variance, Currently attainable
standards, Flexible budget, Goal conflict, Ideal standards, Master budget, Non-financial
performance measure, Process, Production budget, Responsibility center, Standard costs,
Standards, Static budget, Theoretical standards, Zero-based budgeting
Case 13-1 Ethics and Professional Conduct in Business
The director of marketing for Truss Industries Inc., Ellen Knutson, had the following
discussion with the company controller, Bud Wyckoff, on February 26 of the current year:
Ellen: Bud, it looks like I’m going to spend much less than indicated on my February budget.
Bud: I’m glad to hear it.
Ellen: Well, I’m not so sure it’s good news. I’m concerned that the president will see that I’m
under budget and reduce my budget in the future. The only reason that I look good is that we’ve
delayed an advertising campaign. Once the campaign hits in May, I’m sure my actual
expenditures will go up. You see, we are also having our sales convention in May. Having the
advertising campaign and the convention at the same time is going to kill my May numbers.
Bud: I don’t think that’s anything to worry about. We all expect some variation in actual
spending month to month. What’s really important is staying within the budgeted targets for the
year. Does that look as if it’s going to be a problem?
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Deliberate Communication
Ellen: I don’t think so, but just the same, I’d like to be on the safe side.
Bud: What do you mean?
Ellen: Well, this is what I’d like to do. I want to pay the convention-related costs in advance this
month. I’ll pay the hotel for room and convention space and purchase the airline tickets in
advance. In this way, I can charge all these expenditures to February’s budget. This would cause
my actual expenses to come close to budget for February. Moreover, when the big advertising
campaign hits in May, I won’t have to worry about expenditures for the convention on my May
budget as well. The convention costs will already be paid. Thus, my May expenses should be
pretty close to budget.
