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PROFESSOR: Mrs. Vicki McKay PHONE: 281-373-2177
OFFICE: none on campus E-Mail: vmckay@uh.edu
Room 103 Tuesday 5:30 – 8:30 Or: chimpchamp@hotmail.com
OFFICE HOURS: If possible, make an appointment if you need to see the professor other than
before or after class, every effort will be made to accommadate you. Otherwise, plan to see the
professor before or after the stated class time. The best way to reach the professor is to email
prior to the day of class. Be sure and include your full name (on the roster) and which class
you are taking in any email subject line of the communication. You can leave a message with
the Cameron Office (main campus) people on the day of class in an emergency. That phone number
is 713-743-4110.
DESCRIPTION: Planning and organizing a advertising campaign for a product will walk you through
the steps needed to grab the consumers interest in your product in a hands on style of learning.
Additionally you will study the text to understand the Advertising business, its impact on society and
the environment; and learn to prepare various forms of advertisments.
TEXTS: Advertising and Integrated Brand Promotion O’Guinn, Allen, Semenik, 7th Edition.
Thomson/South-Western Publishing Company. ISBN-13: 978-1-285–18781–5
And: HDCS 4386 Campaign Advertising Project, Custom Edition for UH, Norwood, Hitchman,
McKay
REFERENCES: Television commercials, Houston Chronicle, assorted magazines, direct mail ads.
BEEPERS AND CELLULAR PHONES: Students are requested to place their beepers on the “silent”
mode while in class to avoid disturbing other students and the professor. Cellular phones should be
set on vibrate or turned off unless other arrrangements have been made with the professor. Ringing
phones are discourteous to others when discussion/ lecture/presentations are being made.
Answering the phone in class is not acceptable behavior. Students who consistently interrupt class
may have their grade lowered.
COMMUNICATION:
Talking during lecture: This is very disruptive for those around you as well as the professor. If you
are guilty of creating a disturbance, you and whomever you are talking with will be asked to leave the
class. Please do so with limited noise. If you can listen to the lecture without private conversations,
HDCS 4386: COMMUNICATION STRATEGIES in Merchandising
and Industrial Distribution
College of Technology, University of Houston
Main Campus Section 17287 Fall, 2016
you may return. If you have a question or comment relating to the class, you are encouraged to ask
or comment.
Email/Blackboard: Blackboard: We will be using Blackboard Learn for this class. (Except for email
from the instructor) You may use it to communicate with your group members and to look for
announcements from the professor (especially in case of an emergency – lesson learned from IKE).
The professor will be posting the PPT slides – uploaded to Blackboard Learn so you can study with
the complete set of PPT slides for each chapter. You will also take your exams online – via
Blackboard and using Respondus Lock Down Browser.
You will also be asked to list your name and email address for the professor in the event she needs to
reach you. Later, when working on the group project, you will need to give each group member your
email address and a phone number where you may be reached. The best way to reach the
professor is to use email (vmckay@uh.edu or my personal email – not the Blackboard email).
Be sure and include the class you are taking in the subject line of your email – I have
approximately 150 students and cannot recall who is in which class without looking it up, be
kind.
COURSE OBJECTIVES:
Upon completion of this course, the student should be able to:
1. Identify the fundamentals of promotion, promotion management and integrated marketing
communication in mercandising and industrial distribution for individuals, families, and commumities
2. Students will demonstrate the ability to apply human ecological sysems theory to the consumption and
marketing of goods and services.
3. Build a foundation for understanding the nature and function of marketing communications by providing
a practical and theoretical overview of its target.
4. Examine the face-to–face communication, or personal selling apect of the marketing communications
mix that impact Family and Consumer Science settings (individual, family, community, and
environment).
5. Analyze media choices.
6. Examine sales promotion through targets, trade-oriented sales promotions, and other consumer–
oriented sales promotions directed at individuals, families/groups, the community and the environment.
7. Analyze current trends in today’s marketing communications programs such as point-of purchase
communications, public relations components, webpages on the Internet and sponsorship marketing.
8. Extend advertising through the merchandising and industrial distribution programs using class projects
that will include power point, webpages, single page ads, news releases and sales presentations.
COURSE REQUIREMENTS:
1. Regular attendance with punctuality.
2. Class participation/homework (chapter assignments/reading/group project/Internet assignments).
3. Assignments completed and turned in on time. Homework must have a cover sheet with your name and
chapters included in work being turned in. Follow all directions for turning in your work.
4. All papers/projects keyboarded, without misspelled words, without erors, and grammatically correct.
5. Exams taken on schedule. If a makeup test is necessary it should be taken within 8 days of the original
test date except the third test which should be taken within 2 days.
GRADING: An important section to read carefully.
The professor is aware that most students want to do their best and meet the highest expectations
both for themselves and the professor. Grading will be based on the quality of the work, not the
quantity. Doing only what is required will be “C” work, doing more than the required will be considered
“B” work, and adding cretivity and innovation to the assignment will be judged “A” work. Late papers
may not be accepted more than one week after the original due date for full credit. Homework
papers turned in more than a week late will receive a maximum grade of a “C”, less depending on the
quality of the work. Deadline for the last possible time to turn in late homework is in the Assignment
guidelines. Pay attention to deadlines.
Group project work must be done on time with the group. Failure to participate in a timely
manner with the group could result in your being fired from your group. This could result in the loss of
that 36% of your grade. Every effort should be made to communicate with your group members and
do your share of the project. If you do not do your share you will not receive the same grade as the
rest of the group.
The professor decides what is an acceptable excuse, for example, a hospital stay may be accepted
as an reason (as determined by the professor). Death, taxes and grades are inevitable, you must do
your work.
Required Work:
1. 30% – Six exams
2. 39% – Advertising Campaign Project (Term project – includes Presentation of the
project – 26% is for written, 13% for the presentation)
3. 25% – Homework, Internet Activities (end of chapter assignments),
4. 6% – Work turned in on time, attendance/participation.
Grading Scale:
A 95 – 100 B 84 – 86 C 74 – 76 D 64 – 66
A- 90 – 94 B- 80 – 83 C- 70 – 73 D 60 – 63
B+ 87 – 89 C+ 77 – 79 D+ 67 – 69 F 59 – 0
FYI: Homework/Internet assignments will be graded with a check grade:
✓ – = 75 Not completed = returned ungraded for completion
✓ = 85 Only half completed, grade of 50 or less if
✓ + = 95 accepted at all
