Name: Rayeli Sai Santhosh
Roll No: 20F545
Strategy of Scale
Sanergy fresh is a company based in Nairobi, Kenya. Their Business around revolves around
a franchisee model of selling Urine diverting dry toilet (named as Fresh Life toilets) with
removable cartridges and converting the waste generated to make energy, fertilizers, insect
protein and animal feed.
They plan on serving 10 lakh residents by using 25000 Fresh Life Toilets in next 5 Years. This
can be done by onboarding more community members to take up the franchisees. We can
also scale up by bringing in corporates to engage their time and money in the franchisee
model as it would help them in their CSR initiative requirements as well.
Money for works will be generated by Corporate donations and by sale of energy, fertilizers,
insect protein and animal made from waste recycling. Efficiency of Money spent can be
increased by scaling up, thus achieving economies of scale for the product. The efficiency of
waste collection and its recycling can be largely improved using latest technologies. This will
help in reducing the time but also help in taking off more waste from the community at the
same time help us in generating more energy, fertilizers, insect protein and animal feed.