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Monica Bressi
Samsung
LIM College
Well established companies and startups are often faced with products, that involve a risk.
Companies want to try something new, which could potentially lead to a new consumer market.
However, companies may fail when creating new products. One of the most iconic example was
when in 1982 Colgate decided that they were going to make TV dinners. Colgate is a well-
established brand that sells dental hygiene, consumers did not feel comfortable buying food from
them. Unfortunately, for Colgate the products were removed from every supermarket, and they
stopped making them. I wanted to analyze Samsung, an electronic company. Samsung was
founded in 1969. Samsung is from North Korea. They have had very successful product throughout
the company, they were able to come out with slim panels for 40 inch LED TV in 2009, they were
.15 inch, meanwhile majority of the TVs of them time were able 1.97 inches thick. Samsung was
also able to try out 3D and Smart TVs, both products flourished when they were first on the market.
