Research paper Topic:
I have chosen my topic for Research paper on Emerging technologies as salesforce.com.
The Customer Relationship Management system which is a global cloud computing
company.
Introduction to Salesforce.com:
Salesforce is a customer relationship management (CRM) system which is different from
other software solutions ever used. Maybe that’s because unlike traditional software,
Salesforce is an Internet-based service that requires no software installation on your part;
you simply log in as you would any other secure Web site, and you and your company can
begin managing your partners and customers.
Salesforce is different from most other CRM systems. By placing the technology burden
on itself, Salesforce allows you to concentrate directly on your business challenges. Its
navigation is so simple that you’ll actually enjoy using it. Salesforce focuses squarely on
the user, so the user can personalize your CRM system to suit your individual habits and
preferences.
Salesforce is not the first CRM tool which came into market but, it’s not like a traditional
software. Salesforce is an Internet service. You just have to sign up, login via browser, then
it’s available. Customers say it’s different because of three main reasons i.e. fast, easy and
effective.
Facts about Salesforce.com:
• Leaders in hosted CRM market.
• Salesforce.com is the first billion dollar Cloud CRM Company.
• Salesforce.com rocketed from ranking 22 to 12 in terms of total CRM revenue.
• More than 77000 customers worldwide and growing.
Benefits of Salesforce.Com:
Cost Flexibility: It shifts the fixed cost to variable cost
Business Scalability: Provides flexible cost-effective computing capacity to support
growth.
Market Adaptability: Enables faster time to market and supports experimentation.
Masked Complexity: Enables expanded product sophistication and allows for more and
user simplicity.
Context-driven Variability: Enables user defined experiences and increases product
relevance.
Ecosystem Connectivity: Fosters new value nets as well as drives potential new
businesses.
How salesforce.com is used to solve critical business challenges:
Understanding your customer:
How can you sell and retain a customer if you don’t understand their needs, people, and
what account activities and transactions have taken place? With Salesforce, you can track
all your important customer data in one place so that you can develop solutions that deliver
real value to your customers.
Centralizing contacts under one roof
How much time have you ever wasted tracking down a customer contact or an address that
you know exists within the walls of your company? With Salesforce, you can quickly
centralize and organize your accounts and contacts so that you can capitalize on that
information when you need to.
Expanding the funnel
Inputs and outputs, right? The more leads you generate and pursue, the greater the chance
that your revenue will grow. So the big question is, “How do I make the machine work?”
With Salesforce, you can plan, manage, measure, and improve lead generation,
qualification, and conversion. You can see how much business is generated, sources, and
whose making it happen.
Consolidating your pipeline
Pipeline reports are reports that give companies insight into future sales. Yet we’ve worked
with companies where generating the weekly pipeline could take a day of cat herding and
guesswork. Reps waste time updating spreadsheets. Managers waste time chasing reps and
scrubbing data. Bosses waste time tearing their hair out because the information is old by
the time they get it. With Salesforce, you can shorten or eliminate all that. As long as reps
manage all their opportunities in Salesforce, managers can generate updated
pipeline reports with the click of a button.
Working as a team
How many times have you thought that your own co-workers got in the way of selling?
Nine out of ten times, the challenge isn’t people, but standardizing processes and clarifying
roles and responsibilities. With Salesforce, you can define teams and processes for sales,
marketing, and customer service, so the left hand knows what the right hand is doing.
Although Salesforce doesn’t solve corporate alignment issues, you now have the tool that
can drive and manage better team collaboration.
Collaborating with your partners
In many industries, selling directly is a thing of the past. To gain leverage and cover more
territory, many companies work through partners. With Salesforce, your channel reps can
track and associate partners’ deals and get better insight on who their top partners are.
Partners now can strengthen their relationships with their vendors by getting more
visibility into their joint sales and marketing efforts.
Beating the competition
How much money have you lost to competitors? How many times did you lose a deal only
to discover, after the fact that it went to your arch nemesis? If you know who you’re up
against, you can probably better position yourself to win the opportunity. With Salesforce,
you and your teams can track competition on deals, collect competitive intelligence, and
develop action plans to wear down your foes.
Improving customer service
As a sales person, have you ever walked into a customer’s office expecting a renewal only
to be hit with a landmine because of an unresolved customer issue? And if you work in
customer support, how much time do you waste on trying to identify the customer and
their entitlements? With Salesforce, you can efficiently capture, manage, and resolve
customer issues. By managing cases in Salesforce, sales reps get visibility into the health
of their accounts, and service is better informed of sales and account activity.
Accessing anytime, anywhere
Companies are more mobile than ever before. People work from home or on the road.
Offices are spread out. You expect to get access to information from multiple devices,
easily and reliably. With Salesforce, you can access and manage your critical customer
information, at 3 p.m. or 3 a.m., online or offline, in multiple languages, and from multiple
