Customer Analysis – Noor
Demographic Analysis:
The demographics of Noor consumers is like Heinz. As the product category is same,
most of the details pertaining to Heinz is similar to Noor as well. The age group of
consumers who purchase Noor Mayonnaise is very wide. As taste is king, many people
who come to purchase the product would have already tried the product is not willing to
switch to another product as they love the taste. This does not include the price factor
as the prices are similar to Heinz. Noor’s low-fat mayonnaise have been picked up
multiple times by different customers. This is because Noor happens to have the lowest
fat reduction among all the other mayonnaise. As the target audience for ‘Incredibly
Light’ mayonnaise is the health-conscious community, this product has higher chances
of success as the world is globally trying to overcome obesity and weight related issues.
Noor mayonnaise is offered in multiple sizes. Therefore, it provides the customers to
choose the size which they require. As Noor’s flavors are limited to 5 favors, people
tend to change brand if they are unable to find the favor that they are looking for.
Psychographic Analysis:
