Running case dell

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Case 1.1
Case 1.1
Running Case with Real Data
Dell Direct
Dell Inc. is the world’s number one direct-sale computer
vendor and competes with Hewlett-Packard in that segment.
Dell offers network servers, workstations, storage systems,
and Ethernet switches for enterprise customers, in addition to
a full line of desktop and notebook PCs designed for
consumers. It also sells handheld computers and markets
third-party software and peripherals. Dell’s growing services
unit provides systems integration, support, and training.
Michael Dell, the flamboyant founder and chairman
of Dell, started college at the University of Texas as a pre-
med student but found time to establish a business selling
random-access memory (RAM) chips and disk drives for
IBM PCs. Dell bought products at cost from IBM dealers,
who were required at the time to order large monthly quotas
Michael Dell renamed his company Dell Computer
and added international sales offices in 1987. In 1988, the
company started selling to larger customers, including
government agencies. That year Dell Computer went
public. In 1996, Dell started selling PCs and notebook
computers through its Web site. This channel of order
confirmation and shipping and handling is still the bread-
and-butter means of addressing Dell’s consumer and
enterprise customers’ requirements. In 1997, Dell entered
the market for workstations and strengthened its consumer
business by separating it from its small-business unit and
launching a leasing program for consumers. In order to
diversify its revenue sources, in 2001 Dell expanded its
storage offerings when it agreed to resell systems from
SPSS Data File
SAS Data File
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