WHAT IS A SIMULATION?
Is the action to simulate.
So: Represent something through imitation, that is experimentation with a model that reflects some
aspects of reality.
This allows to work in conditions that are similar to the real ones, with controlled variables in an
environment similar to the real one, but artificially created.
WHY A BUSINESS GAME?
Because we need to understand how a company works as a whole
Because a simulation is the best opportunity to learn
Because there is no other way to run a business without the risk of losing your money
WHY A GLOBAL BUSINESS GAME?
1. Because it is advantageous to compete globally and
2. many sectors are global
3. all enterprises (including SMEs) are in contact with global companies
4. and they can take advantage of global opportunities
OPPORTUNITIES
1. Value the changing competitive conditions of the sector
2. Diagnose the strategies of the competitors and anticipate their movements.
3. Search for a way to assure a competitive advantage
4. Evaluate the different alternative
5. Choose the right path for your Business
WHAT CAN YOU LEARN?
Using strategic tools
Strengthening our knowledge of key areas
Understanding better how the key disciplines compliment each other
LEARNING OBJECTIVES
1. Evaluate, analyze, interpret the company’s position within the competitive environment
2. Design and decision of the business strategy
– Getting the right mix between long term and short term (strategy vs tactics)
– Developing valuable resources in various environments
3. Decide in the key functional areas
4. Develop habits of thinking and doing in terms of Business Management
5. Adopt the perspective of the Business as a whole
6. Use organizational tools within the Business
INDUSTRY
We can produce memory cards and
digital cameras. The process is:
GLOBAL STRATEGY
Companies can operate in four geographical areas with different characteristics
– Previous Demand
– Expectation in demand growth
– Weight of the different market segments
– Impact marketing variables
– Production cost…
– Currency values, etc.
The headquarter is in the USA
Every company starts with 35 million dollars in USA
MARKETING
We have various variables:
–Different generations of products sold in each area (generations in the game means R&D,
everyone is going to start with R&D of 10)
