Rolex’s Brand Equity
Do you know what is Brand Equity? This is definitely what every brand who wants to grow
on top of any market needs to seek for.
In fact, brand equity is the combination of 5 components:
Brand Awareness
Brand Association
Perceived Quality
Brand Loyalty
Proprietary Assets or Uniqueness
So for this week’s marketing case study we will talk about one brand with a powerful brand
equity, I named Rolex!
What is Rolex?
Rolex is a watch manufacturer founded by Hans Wilsdorf. Yep, not “Hans Rolex” as you
could have imagined!
The famous Hans Wilsdorf
