A. ROLES OF INTERACTIVE MARKETING
1.. Increase sales: IM works to increase the odds of your ability to deliver what the
customer is looking for as well as offering items that are related to past and current
searches which can boost sales effectively
2. Boost brand awareness: It’s no secret that people today spend a great deal of their
time online––more than six hours per day––which indicates that the internet is not a
place to miss if you’re looking for brand awareness.
3. Increase consumers sastifaction: Consumers like to buy things that most closely fit
what they need. Since interactive marketing is based on actions by the consumer. More
often than not, you’ll be able to match your consumer with the right product or service,
and thus, offering more satisfaction with the least amount of effort. Further, a happy
customer is more likely to be loyal as opposed to one who is unable to find what they’re
looking for.
B. TYPES OF INTERACTIVE
Some of the different types of interactive marketing with examples. Companies use
these strategies to communicate with their audience are as follow
1. Contests and giveaways:
This is what modern users really like. They like it because there is always a chance to get
