Shahara Smith
@02662523
Ancient Law and Politics
Rhetoric In Campaign Ads
In the Massachusetts race for governor, the republican candidate, Charlie Baker,
and the democratic candidate, Martha Coakley, squared off in an intense battle for the
throne. Though many people would like to think that a candidate wins based on their
position of the issues, this is barely ever the case. In order to win elections, the voters
consider more than just these issues; it is a meticulous game plan that incorporates the
use of rhetorical devices to persuade people to vote for a candidate based on everything
but the issues. The use of logos, pathos, and ethos in campaign ads on both sides of the
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