LAB # 2- RET 460
FOOD RETAIL STRATEGY
Compare at least four product categories (such as cookies, breakfast cereals, carbonated
soft drinks, etc.) for two different types of food retailers (supercenters, conveniences
stores, supermarkets, etc.) on the following aspects. If a manager begins to question you
because of your suspicious note-taking, just explain that you are a student at MSU and if
they have questions, they should contact me.
v Variety
v Assortment
v Service
v Price
v Location
v Promotion
v Design and Display
v Type of Retail Institution
Use the form below to summarize your results. You should have four forms completed for
this part of the project (you need to turn them in as part of the lab assignment). From the
information you gather, you are to derive some conclusions about each retailer’s strategy.
Provide a one-page (double-spaced, Times New Roman 12 point font) write up for each
retailer (make sure to identify the retailers that you selected). Give as much detail as you
can. For each retailer identify:
a) the target market that you think the retailer is directing its efforts and why
b) how the retailer strives to satisfy the needs of the target market
c) how the retailer builds a long-term advantage over the competitors.
d) Conclude with how effective you think the retail strategy is for each retailer.
Product #_cookie_: Type of Product:______Grocery—cookie, snacks,
etc._____________________
Product #_coffee_: Type of Product_______Drinks____________________
Product #__toothpaste__: Type of Product_______Oral care________________
Product #_air freshener_: Type of Product________House
essential_____________________
