Project Assignment: Retail Management
Objective: To gain an understanding of Retail Management topics in practical situation. After completing
the project, the students would be able to:
• Relate Retail Management concepts to actual retail settings
• Understand the implementation of Retail Management in real life scenarios
• Experience Retail Management challenges faced by various retail stores
These learnings shall be ensured through research, primary as well as secondary, of various Retail Stores
Process:
• Students would be divided into groups
• Each group needs to choose one retail category
• Groups shall research about at least ‘ten different retail stores’ related to the chosen category. The
Researched stores should be a mix of Modern Trade and General Trade
• Groups will need to research about ‘at least one outlet from outside the chosen category’ and
compare their observations with chosen category outlets
• Groups are expected to gather the following information:
o Type of Retail store in terms of Format, Retailing Processes, Ownership
o Type of different channel formats, if any
o Retail store size, location and its appropriateness
o Product assortment and their respective target segments
