Tutorial 3
Question: Study about above the line marketing and below the line marketing. Relate to the
business you want to build in tutorial 1 which marketing strategy suitable for your business.
The marketing stretegy suitable for Top Hijab company is above the line marketing.
Marketing strategy that are primarily untargeted and concentrate on building the brand
include above the line marketing. We mean by ‘untargeted’ that contact is not geared towards
a particular group. The media transmits the message to all those who have access to it.
Top Hijab use digital marketing platform. We create our Website, Facebook Page, some blog
posts and twitter tweets that can attract people to try our trendy hijab and some Instagram
pictures of our collection will also using to promote and generate traffic to our website. With
the development of technology, digital marketing is an effective marketing method to be
applied.