Response Paper 2
Yu Wenjing
Background: NIE is an advertising company in China. There is no doubt
COVID-19 has already changed many habits in our personal and business life. NIE was
forced to suddenly convert all the non-fundamental, on-site personnel into remote
workers and find new innovative ways to maintain the level of connection they were
used to when everyone was on site.
Current Problem: In order to maintain client relationships in advertising
agencies in the WFH mode. NIE need to improve key processes and empower the
workforce to provide better customer service. They moved data from the mainframe to
