Western Kentucky University
E-Commerce:
The Advancement of Marketing by Using Technological Developments
Bryson Read
4/27/2020
Progress is defined by Michael Dell of Dell computers, as where technology and
humanity meet (Barbashour, 1). As technological advancements have allowed for new products
and services to be invented throughout time, so has it allowed for new ways for individuals to
market their products. Technological developments have continued to exponentially increase
over time, further expediting aspects of business such as supply chain and marketing and service
reach. In this most recent era, a large percentage of retail is done online, and companies must be
aware of that and utilize new strategies in order to grow their customer base and stay competitive
in this new data driven environment and technologically engaged world. Business must continue
to adapt and apply new technology in order to keep a competitive edge, and continue to appeal to
consumers on a personal level. As technology continues to impact and provide benefit to many
aspects of daily life, marketers have started implementing technological developments into the
