REPORT C2-URC VN
I. Overview
1. Company backgroud
a. Universal Robin Coporation (URC)
The first “Philippine ASEAN Multinational” is one of the largest branded consumer
food and beverage product companies in Philippine and has a significant and growing
presence in the ASEAN markets such as Philippine, Malaysia, Indonesia, Hong Kong,
China, Singapore and Vietnam , and is the leading branded snack food and beverage
company in the Philippines. . It has been in operations for over 50 years since John
Gokongwei, Jr. established Universal Corn Products, Inc in 1954 in Quezon City, the
Philippines
URC distributes a range of salty snacks, chocolates, candies, biscuits, bakery
products, beverages, instant noodles, and pasta and tomato-based products
John Gokongwei Jr. established a vision for URC to become one of the leading pan
Asian players in snack foods and beverages. This vision is gradually being realized as
URC has managed to transform itself from a Philippine operation to a recognized Asian
multinational with full scale operations in eight countries outside the Philippines. URC
has built three strong regional brands over the years; “Jack ‘n Jill” for snack foods, “C2”
for ready to drink tea, and “Great Taste” for coffee, with these brands becoming popular
across the ASEAN region.
With company’s mission: URC is the customers’ first choice in fun snacks. We are
the dominant market leader in the Philippine snack foods industry. Our leading brands
offer consumers the best in enjoyment, quality, value and convenience.
And vision: Delighting the consumers with trusted brands of exceptional quality
and value making lives a truly fun experience.
b. URC VietNam Limited Company
This is a subsidiary of the international conglomerate URC Philippines was
established in 2005, Having years of experience in the beverage or manufacturers
industry, URC Vietnam Co. Ltd can provide expert service for all your beverage or
manufacturers needs in the Binh Duong area. it produces food, beverage and snack with
brand names as C2, Magic, Cream O, Dynamite, Fun Bites, Piattos…but the most striking
products in the market of Vietnam URC is a C2 Green Tea . In recent years, URC has
expanded its and has become one of Southeast Asia’s leading Snacks and Ready-to-Drink
Tea producer.
In Vietnam, URC operated efficiently with a high annual growth rate over years.
In 2013, URC Vietnam achieved an impressive revenue at USD 240 million.
c. C2 in Filipino market :
C2 Cool & Clean is the No. 1 ready-to-drink green tea , it has made healthy living
fun, fabulous and convenient.The country’s first ready-to-drink green tea, Universal
Robina Corporation’s (URC) C2 has become the nation’s most well-loved line of healthy
beverage since it was introduced in 2004. With its delicious taste and health-giving
qualities, it’s no wonder that Filipinos have been opting to enjoy the irresistible C2
goodness
C2 Cool & Clean offers an assortment of flavors like classic, lemon, apple, orange,
strawberry, peach, forest fruits and for those concerned with their sugar intake, C2
Sugar-free Apple. Sizes range from the very convenient sip-and-seal C2 Solo, to regular
355ml and 500ml, to C2 Litro and 1.5 Liters, which are perfect for sharing.
Today, for dynamic people who are always on the go, the pioneer green-tea drink
has become their favorite delicious ally in holistic wellness.
