1.2 Message from Masakazu Yoshimura, MD
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Automobile industry has entered an era which will come only once every 100 years. Hence, we
need to change ourselves from a “Car Manufacturing Company” into a “Mobility Company”. In
this backdrop, Akio Toyoda san says, “We need to lead the charge, fight every day to survive and
thrive in this once-in-a-century period of profound transformation”.
Today, Corona Virus Disease (COVID-19) pandemic has affected the health and safety of people
across the world. We are witnessing demand, supply, market and liquidity shocks, decline in real
GDP growth rates, foreign currencies becoming weaker against the Dollar etc. It is still unclear
whether we will move from ‘V’ to a ‘U’ or ‘L’ shape recovery.
Our immediate focus is to secure the people from health hazards and support government and
relevant stakeholders to provide relief to the needy. Its our prime responsibility to ensure health
and safety of employees, families and stakeholders. We need to safeguard business continuity
by ensuring “Customer First” and viability of the business. In this perspective, this “Restart
Manual” is prepared for the benefit of government, industries and stakeholders.
Change is inevitable. Change is always for the better or progress. Change is the “New Normal”.
We need to Stop jobs that do not fit the needs, Change procedures or the way we work and
Continue to navigate in these turbulent times. Let us work together as “One Team One Goal”
with greater speed and intensity.
Masakazu Yoshimura
Managing Director