Pierre-Louis1
Allison Pierre-Louis, Monet Watkins
Professor Rofe
ADVC1010
4 December 2017
Report 1: Industry and Company Review
Snapchat is a popular mobile messaging application used to share photos, videos, text,
and drawings. Snapchat competes in the social media and news networking industry because it
involves interacting with friends and it also has a feature that shares news about celebrities or
current world issues. Snapchat currently has a large size of 300 million active users daily and 1
million new Snapchat accounts are created every day. It’s free to download the app and free to
send messages using it. Some popular trends within this app include Snapchat filters, Bitmoji,
