TITLE
SUBMITTED BY
A Research Report
submitted in partial fulfillment of the requirements
for the course of Methods in Business Research
to Dr. Irfan Hameed
at the Institute of Business Management,
Karachi, Pakistan
Karachi, Pakistan.
April, 2021
S.No.
Name
Reg. No.
1.
POOJA MANDHAN
2.
M. HAZQUEEL KHAN
3.
SANA ZULFIQAR ALI
20181-24302
Acknowledgments
We are really grateful because we managed to complete our research. We would like to thank
our lecturer Dr. Irfan Hameed for his guidance and encouragement in finishing this research and
also for teaching us this course. We are thankful to The Institute of business management for
giving us a platform to bring out our potential. Last but not the least we would like to thank the
respondents who filled out the questionnaire which helped us to achieve our goals.
Abstract
As we know Currently, the impact of advertising on customers has caused many of them to
continuously change their buying behaviors and re-consider the products they buy.
The aim of the study is to find the effect of advertisement on online shopping sales. Dominant
factors are advertisement, brand image, and customer feedback. Data was gathered through an
online questionnaire from respondents of different backgrounds using Google form as a
platform.
Then the hypothesis was tested using the SPSS software. The research put light on the three
factors, advertisement, brand image, and customer feedback which had positive impact on online
shopping sales.
Keyboard: advertisement, brand image and customer feedback.
Table of Contents
S.NO.
DESCRIPTION
1.
Acknowledgments…………………………………………………………………..
2.
Abstract …………………………………………………………………………………..
3.
List of Tables …………………………………………………………………………..
4.
List of Figures ………………………………………………………………………….
5.
Chapter 1: Introduction ……………………………………………………………..
1.1: Overview…………………………………………………………………………..
1.2: Problem Statement ………………………………………………………..…..
1.3: Research Objectives……………………………………………………………
1.4: Research Questions……………………………………………………………..
1.5: Outline of the Study…………………………………………………………….
1.6 Definitions:……………………………………………………….
6.
Chapter 2: Literature Review ……………………………………………………..
7.
Chapter 3: Research Method ………………………………………………………
3.1 Procedure of Data Collection ………………………………………………..
3.2 Sampling Technique &SampleSize………………………………….
3.3 Instrumentof Data Collection………………………………………………..
8.
Chapter 4: Results ……………………………………………………………..
9.
Chapter 5: Discussions, Conclusion, Implications, Limitations and
Future Research………………………………………………………………………..
5.1 Discussions……….……………………………………………………………..
5.2 Conclusion ………………………………………………………………………….
5.3 Implications…………………………………………………………………………
5.4 Limitations……………………………………………………….
5.5 Future Research…………………………………………………………………..
10.
References ……………………………………………………………………………….
11.
Appendix…………………………………………………………………………………
List of Tables
S.NO.
TABLE(S)
PAGE
NO.
1.
1.1 Reliability Statistics…………………………………………….
3
2.
1.2 Questionnaire……………………………………………………
4
3.
3.1
4.
3.2
5.
5.1
List of Figures
S.NO.
FIGURE(S)
PAGE
NO.
1.
2.1 Hypothesized Model…..……………………………………….
2
3.1
3.2
Chapter 1: Introduction
1.1 Overview:
The internet is widely considered the most measurable of advertising media, but those easily
tracked click-throughs and e-commerce sales don’t tell the whole story. Internet advertising
stimulates off-line sales, too—in most cases, our firm finds that online campaigns increase sales
more at advertisers’ retail cash registers than on their websites. The advertising profitably
increases purchases by 5%. 93% of the increase occurs in brick-and-mortar stores; 78% of the
increase derives from consumers who never click the ads.
According to a research the number of Internet users is increasing rapidly around the world in
Europe and around the globe. Beside that the number of internet users in Europe is increasing,