Key Learnings from Marketing:
1. For product advertising, both push and pull strategies are used using ATL and BTL channels.
2. Conventional banks, insurance companies and mutual funds are major competitors.
3. The product has been positioned, with RTB approved from State Bank of Pakistan and Shariah
Compliant nature is USP.
Key Learnings from Accounting:
Meezan is the largest Islamic commercial bank, with 35% market share. It has highest assets reaching
upto 781,699 Million Rs. And highest yearly income of 10,252 Million Rs.
Key Learnings from Operations and Management Fundamentals:
• The bottle neck is the fundamental screening process before lending out the loans.
• Familiarization with the process flow of DM with cycle time of 3-6 weeks.
• DM focuses primarily on the flexibility and cost of its product.
Key Learnings from Statistical Analysis Management:
The primary research was based on a rhetorical situation which should have been random sampling, and
not convenient sampling with sample size greater than 30 for running multiple regression. More
correlated variables should have been used.
Key Learnings from Managerial Communication:
The identification of needs (security and belonging) was targeted and pathos was employed in
crystallizing the latent opinions of the people to change their attitudes towards the Islamic financing.
Key Learnings from HR/ OB: