Andrew Johnston
Lisa Moskul
Principles of Public Relations
October 22, 2017
Reflective Paper
I am going to be comparing and contrasting the Kraft Heinz Company as well as the
Clorox Company. The two companies are national brands and have customers all around the
world. On the Kraft Heinz Company website, they have different media contacts. These include
Press Releases, Media Downloads, and Media Contacts. These are valid tools for people to find
out more about the brand. Under the press releases tab, the company gives dates as to when
something significant happens with the company. This can be anything from a shift in
