Reflection Paper #3
1. Technology is a key driving force in customer relationship management (CRM). As
technology changes CRM adapts. What technological trends should business leaders be looking
at when developing their CRM technology strategies?
In the society that we live in today, our world revolves around being dependent of
technology. As many companies utilize customer relationship management systems in order to
adapt to the changing customer audience and technology, many business leaders must look at
technological trends to keep up to date.
Some technological trends that business leaders should look into when developing their
customer relationship technology strategies are: social media platforms and artificial intelligence.
These two technological trends (I believe) are two key trends that play into the current lifecycles
of customer interactions and purchases.
