College of Business 1
Introduction
Growing up in a small rural Iowa town, my parents taught me to obey the rules and
respect those who enforce them. And since our town was small, it was not uncommon to be on a
first-name basis with our local police or county sheriff. Because of these close relationships, I
developed a sense of passion and interest in all types of law enforcement activities. This passion
grew throughout my formative years when I was able to job shadow several different cops. My
brother has been in and out of the Iowa correctional system for the last 15 years due to parole or
probation violations. This experience has personally affected my parents more than me, who
consistently questioned their parenting abilities and where they went wrong in raising my
brother, especially given that I am the opposite of him. While I am at a point in my life where I
don’t believe he will change his ways, I have remained interested in understanding why he, along
with other felons, commit crimes and consistently return to prison.
The primary audience for this report is me. First, the analysis was completed as part of a
class project to demonstrate acquired skills throughout the semester. Second, by conducting this
analysis, I was able to gain a greater understanding of the tendencies of felons, the types of
offenses committed, which judicial districts have the higher preponderance of criminals, which
crimes have higher recidivism rates, and what steps the state is taking or should take to lower the
recidivism rates. Three other audiences may have an interest in these analytics. The first is my
parents, who, like me, want to understand why convicted felons act the way they do and why
certain crimes, such as my brothers, have a higher recidivism rate. Second, public officials with
the state of Iowa. Public officials may take this data and conduct additional analysis to
understand the prison system’s problems and implement policy reform or improve rehabilitation
programs. A final audience could be anyone who may have an interest in crime statistics or
recidivism rates. They should be able to take this data and the associated visualizations and draft
their conclusions, some of which may be different than what I have formed throughout this
report.
The data set used was published by the Iowa Department of Corrections and retrieved
from the Iowa Data Portal. The data set contained several different factors that included: Year of
Arrest, Year of Recidivism, Age at Release, Judicial District, Release Type, Race/Ethnicity, Sex,
Original Offense Classification, Return to Prison Status, New Offense Classification, and Target
Population. I manually cleaned the original data set through Excel due to formatting issues,
spelling mistakes, and duplicate values. Additionally, I manually created a second data set in
Excel with the following columns: Judicial District, City, Latitude, Longitude, County, and FIPS
[Federal Information Processing Standard, which uniquely identifies U.S. counties]. I created the
additional sheet to build a map in Tableau to establish the judicial districts in Iowa, giving a
more holistic view of the problem. Because I had two different datasheets, I had to join the two
in Tableau to make the data work for my project.
My sole analytics approach was Tableau because of the advanced visualizations it offers.
With Tableau, I can briefly provide several different viewpoints through unique visualizations to
tell the story. My project consists of twenty-five individual sheets, fifteen dashboards, and one